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Home Real Estate How This Agent Is Making Six Figures on TikTok

How This Agent Is Making Six Figures on TikTok

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How This Agent Is Making Six Figures on TikTok
Glennda Baker

© Glennda Baker

Glennda Baker

© Glennda Baker

When new shoppers come to genuine property professional Glennda Baker, they frequently say, “I noticed you on TikTok!” Baker, affiliate dealer with Ansley Atlanta Actual Property within the Atlanta space, has temporarily transform a TikTok sensation (@glenndabaker). Her day-to-day genuine property movies incessantly generate from 30,000 to two million likes.

Baker made her TikTok debut in October 2020, temporarily choosing up 122 fans. Only a 12 months later, she’d crowned 565,000. Over one two-day span in February, Baker despatched out 3 agent referrals and gained two inquiries from relocating consumers, all TikTok leads. All informed, she says, her job on TikTok generated $241,000 in gross fee source of revenue for her in 2021.

How has she accomplished it? Constant messaging, common posts, and attractive with the target market. “In the event you do those 3 issues, you’re going to construct your personal following,” she says. “Be you—and simply flip up the quantity.”

Consistency. Ahead of leaping all-in, Baker ate up TikTok content material and modeled what she appreciated best possible. She sought after her movies to be interview taste, as though a viewer used to be listening in on a dialog she used to be having with a pal. (Denver Bailey, the pro videographer who data her posts, is that pal.) Baker riffs on day-to-day existence and anecdotes from her 26 years within the trade, such because the time she offered 27 properties on Fit.com and that fleeting short-lived pleasure after blowing a fee test. Her on-camera cloth wardrobe at all times has stars, choosing up on her commonplace word “Oh, my stars!”, and it’s transform a signature glance that fans frequently touch upon. Blended along with her tell-it-like-it-is perspective and unfiltered Southern drawl, her voice and glance have made her straight away recognizable in public.

Common posts. In the beginning, Baker posted two movies per week. As her target market grew, so did her video manufacturing. Now she posts on a daily basis. To make her time table extra manageable, as soon as a month, she data 30 or extra movies in an afternoon. She’s so in line with posting that if she occurs to pass over an afternoon, her fans ship direct messages to test on her.

Engagement. Baker’s TikTok movies nearly at all times generate masses of feedback. Questions from fans encourage long term TikToks. A TikTok asking, “Why are you following me?” generated greater than 8,000 feedback. Baker has discovered this about her fans: “They wish to see on a regular basis existence. Your TikTok posts don’t must be simply appearing off fancy area footage. Other folks wish to see what they don’t know. That’s why they music in to me. It’s like speaking to a pal. They’re coming to me for the reality and the actual lifetime of genuine property.”

Supply Through https://www.nar.realtor/mag/real-estate-news/era/how-this-agent-is-making-six-figures-on-tiktok